At Reel Insane Fishing, every bait is handcrafted to deliver unmatched action, performance, and results. We don’t mass-produce our baits—because quality matters. You deserve the best baits money can buy. Each bait is hand-poured with precision and attention to detail, ensuring consistent performance cast after cast. Our color profiles and designs have been battle-tested and perfected by anglers who demand results. Built softer for more lifelike movement, our baits bring the action fish can’t resist. We don’t make a lot of baits. We make baits that work!

“Frenzy”

Get ready for a feeding frenzy with our all-new 4″ swimbait!
Built to trigger aggressive strikes, this bait is deadly on Snook, Redfish, Trout, Tarpon, and Bass alike. No matter where you fish, this swimbait brings the action. Hold on tight—you’re about to experience the Frenzy!
-10 Pack $5.00

“Pilchard”	“Magician”	“Gold Standard”	“Low Tide”

“Mad Prawn”

Get ready for action with our all-new 4″ Prawn!
Designed to ignite aggressive strikes, this versatile shrimp-style bait is lethal on Snook, Redfish, Trout, and other inshore species! Whether you’re working the flats, hitting the mangroves, or chasing fish in the pass, the 4″ Prawn delivers irresistible action that fish can’t resist.
-5 Pack $5.99

“Bay Shrimp”	“Cooked”	“Gold Standard”	“Sprecher”

Apparel

Price: $4.00	Price: Coming Soon
Show your support for Reel Insane Fishing Custom Baits with this bold decal! Perfect for your boat, truck, tackle box, cooler—or anywhere else you can legally slap a decal. Let everyone know you fish with attitude!	Are you INSANE? Support the Reel Insane Fishing movement with a new Richardson 112 cap with a dye sublimated Reel Insane Fishing logo on it! You’ll be one of the cool kids on the block!
Price: $20
Unleash your wild side and rep the Reel Insane Fishing crew with this all-new T-shirt. Built for the water, made for the insane.