About Mike:
A little about me; I spent 15 years in law enforcement, retiring early when I had the opportunity to pursue my dream of guiding, accompanied with a business opportunity I couldn’t pass up! Now I get to spend my days fishing with veterans, first responders, medical professionals, families, and children! I’m literally living my dream and I can’t wait to share it with you!
You Make Lures???
YES!
Some of you may know that I once owned a small tackle company dedicated to producing top-tier baits for the bass fishing world. Some of the best anglers in the country trusted our baits to deliver results on tournament day.
Today, with decades of hands-on experience behind me, I’ve taken that passion to the next level—designing and producing what I believe are the absolute best tournament baits on the market. Whether you’re a weekend warrior, a seasoned tournament angler, or one of the top artificial-only guides, these baits are built to perform.
Our goal is simple: create lures with unmatched action, built to give anglers every possible edge on the water.
A word from the captain.
While I ran as a charter captain from 2018-2024, I learned one thing about myself. I love to fish. As much as I loved guiding full time, I found that I missed fishing myself. I missed the adrenaline dump of a big Snook sucking in a Pilchard. That’s when I knew it was time to get back to my roots. This hasn’t stopped me from taking care of my clients, and all of the people I find lucky enough to call friends, and our community can call Hero’s.
Experience Matters.
“So you’re not guiding full time anymore—what do you do now?”
For some, any day on the water will do. But for serious anglers with high expectations, experience matters.
These days, I’ve shifted my focus from guiding trips to perfecting the craft itself. I use the knowledge I’ve gained over a lifetime of fishing to help some of the biggest names in the industry develop rods, reels, and lures that deliver results—and give anglers confidence every time they’re on the water.
I work closely with top-tier companies, testing gear, providing feedback, and helping design products that evolve with changing technology. My goal is simple: to make fishing better, one product at a time.
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